We want to see you launch your dreams into reality. Whether something like that or a personal trainer at the gym, I know I benefit from the help of others. Our time together was invaluable as I found insights and wisdom that I couldn’t have figured out on my own. I needed help and an outside perspective. Last year I met monthly with a couple who were coaching and mentoring me. This is definitely the mix that our startup coaching presents for you. My role is also like a personal trainer or coach in that I love to support and encourage you. My job, like an academic, is to guide you through the learning process of landing on a startup idea (if you don’t have one already), discern your entrepreneurial talents and gifting, help you write a business plan, and then coach you to think through branding, your message, and then marketing. It’s like a mix between personal training and school (since there’s a reading component). These are the lenses in which I view our startup coaching. Would I have the discipline to read 300 pages a week on my own? Probably not. But like a personal trainer pushing me, this program added to me and my knowledge base. Sure, I could definitely accumulate all of this knowledge on my own. Instead, he mentioned how schooling was like accelerated learning. That somehow I’d get the keys and unlock the mysteries of the universe. I recall feeling a little disappointed that I wasn’t adding to my knowledge base as much as I had assumed would happen at this level of schooling. I remember a similar conversation with one of the professors in my doctoral program. Now, could we open up the Youtube app on our phones and learn ourselves? Probably … to some degree. It’s easy to get locked into a routine and not mix it up as much as I want or need. That also applies to all kinds of coaching. Isn’t that what we want? Confidence that we can actually do this? Hope that we can hit our personal goals for fitness? Of course! In many ways that’s what people are looking for in a personal trainer … a coach, an encourager, a hope-giver.
I watch those being coached beam with pride when reach a goal and the hi-fives exchanged. I can see the body language and the facial expressions of the trainer as they exude confidence and hope in their clients.
I don’t even need to hear anything (since I have my noise-cancelling earbuds in). While there is definitely a skillset and knowledge-base needed to be a great trainer, what stands out are those who are confident and personable. I watch older people, those coming back from injuries, people looking to get back into shape … to slim down or bulk up, all meet with personal trainers. It takes a lot of courage for someone to reach out and sign up to get trained and coached. I quite enjoy watching personal trainers interact with clients. It dawned on me one day that startup coaching is almost identical to personal trainers (minus the smedium tees of course). While I normally don’t chat with them since I have my noise-cancelling earbuds in (yes, I’m that person), I can’t help but notice and observe. They all have the same matching t-shirts, with the guys most often donning size “smedium.” I like that they’re there. They are as ubiquitous as squat racks and disinfectant spray bottles. I see them all of the time at the gym I workout at … personal trainers.
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